Is the NFL’s game plan to use Twitter a brilliant marketing strategy or are they opening themselves up to new public relation blunders?

This is the first NFL training camp where the NFL has featured Twitter as a new marketing vehicle to expand it’s reaches and bring football fans closer to the game.

While the NFL league office recommends that clubs allow their players to Tweet, some clubs don’t agree.

Take for instance, the Miami Dolphins and Denver Broncos. Both teams ban their players from tweeting from training camp. Bans go against a league memo sent last week to all teams that recommended best practices regarding Twitter. NFL spokesperson Brian McCarthy stated “We recommended that clubs allow limited live reporting from practices that are open to the public, subject to the guidelines set by the clubs on the issue”.

There are also concerns among the clubs that players may not what they should and should not be tweeting. Cincinnati Bengal wide receiver Chad Ochocinco announced his intention to tweet from the sidelines during games, apparently not aware of the ban on any kinds of outside communications on game day. Minnesota Vikings tight end Visanthe Shiancoe decided to show how bored he was during first day of training camp by tweeting “ZZZZZZZZZZZ” from a meeting. He later tweeted that he was referring to an “administrative” meeting, not a team meeting. And now the San Diego Chargers ordered star cornerback Antonio Cromartie to pay $2500 for using Twitter to comment on the “nasty food” in training camp.

Although the use of Twitter will undoubtedly cause some PR problems, it offers the NFL a “free” venue to market it’s product worldwide, and brings the diehard football fans even closer to the game. Using Twitter also puts the NFL on the forefront in the new media age - where information is instantaneous and just a few keystrokes away.

The NFL’s decision to adopt as it’s social media venue is a brilliant marketing decision. You can bet that controversial Tweets by NFL players will only help promote NFL football.

source: technewsworld.com

The New York Jets are actively seeking a new head coach to replace Eric Mangini.  Many reports put the Jets ofensive coordinator Brian Shottenheimer as the early favorite.  But it won’t happen!  The best choice to take over the Jets hasn’t even had an interview yet, and his name is currently on the bottom of the list - Brian Billick.

Brian Bilick was the Baltimore Ravens Head Coach from 1999 to 2007 and lead the Ravens to a Super Bowl championship against the New York Giants in 2000 by a score of 34-7. 

On December 31, 2007, Billick was fired from his position as head coach of the Baltimore Ravens. This came after a season in which the team went 5–11, including 1–5 in the division, and lost to the otherwise winless Miami Dolphins. Ravens owner Steve Bisciotti described the decision to fire Billick as the toughest decision he has ever had to make. Billick, in a short statement, said Bisciotti did what he believed was best for the Ravens, and asserted that the two men are and will remain friends.

But why would Billick be the best choice as head coach for the New York Jets? Her are 12 reasons:

1. He is and experienced NFL head coach. He coached the Ravens from Jan 199 through December 2007 with a 85-67 record
2. He coached in the AFC, the same conference as the Jets
3. He is refreshed. He did not coach in the 2007 NFL season
4. His previous experience with previous Front Offices have been good. He should be be ok with General Manager Mike Tannenbaum making personal decisions
5. He  has won a Superbowl (against the Giants in Super Bowl XXXV)
6. The Jets Fans won’t stand for another “newbie” - any assistant coach without head coaching experience
7. The Jets Fans want to distance themselves with the leadership that lead to this year’s collapse
8. He is an offensive coach. He started out as a Tide End coach with the Vikings in 1992 then was promoted to offensive coordinator. He quickly created one the most explosive offensives in the league. Something you wouldn’t have expected with his defense in Baltimore
9. Owner Woody Johnson wants a winner
10.Woody Johnson wants an experienced head coach
11.The last three Jets head coaches were defensivehead coaches -Al Groh, Herm Edwards and Eric Mangini
12.He could work with Brett Favre (if Brett decides to return)

There are other candidates for the job, including:

• Brian Shottenheimer, the current New York Jets Offensive Coordinator. But links to the team leadership in the Jets collapse, combined with his inexperience as a head coach, don’t bode well with fans.
• Steve Spagnolo, the New York Giants Defensive Coordinator. He is being courted by three other teams - the Browns, Lions and Broncos. And according to reports of his interview with the Jets front office, he was ill prepared.
• Rex Ryan - Ravens Defensive Coordinator.  No head coaching experience.
• Russ Grimm, Cardinals Assistant Head Coach. He was turned down as head coach by the Chicago Bears in 2004, they opted to go with Lovie Smith.
• Ron Meeks, Colts Defensive Coordinator.  Defensive coach and no head coaching experience.
• Jeff Jagodzinski - Boston College Head Coach. Rumor has it his job security was in danger if he decides to interview with the Jets.  Besides, the Jets fans won’t buy into the idea
• Leslie Frazier -Viking Defensive Coordinator.  Just got a one year extension from the Vikings and he is a defensive coach with no head coaching experience

The question is - would Brian Billick be willing to come back into the limelight and play in New York?

The answer is: He’d be crazy not to!