The much anticipated SuperBowl is arguably the biggest holiday in America.  People will travel and huddle around their high-def TVs and basically tailgame in the home.  The 2009 Superbowl will be played on Sunday, February 1, 2009. Game time is set for 6:20 pm Eastern Time.  NBC will televise the forty-third Superbowl live from Raymond James Stadium, in Tampa, Florida.

Superbowl XLIII will feature the NFC Conference Champions, the Arizona Cardinals and the AFC Champions, the Pittsburgh Steelers. It will be a contest between the number one defense of the Pittsburgh Steelers versus the high flying offense of the Arizona Cardinals led by quarterback Kurt Warner.  Expect it be an exciting, hard hitting game.

NBC looks to score big with a day full of Super Bowl coverage, and the hope that the ratings will turn out to be huge not only for the big game, but the commercial breaks that tend to also draw large audiences. Joining the game will be pop-singer Jennifer Hudson, who will perform The Star-Spangled Banner before the first kick-off, in what will be here first public performance since the tragic death of her family members. For the halftime show sponsored by Bridgestone, Bruce Springsteen and the E Street Band will perform live at a Super Bowl for the very first time.

Due to the economic times, NBC has been forced to drop pregame ad rates for advertisers.  Sales of ads for next Sunday’s Super Bowl are holding up fairly well though, even at $3 million (U.S.) for 30 seconds. But commercial spots that will run in the pregame hours? That’s a different ball game.

Depending on the number of ads bought or the hour of the day, pregame ads can cost about half the price of an in-game commercial, ad buyers said. That would mean some of this year’s pregame ads could cost more than $1 million for 30 seconds.

The NBC television listing for Superbowl Sunday is:

12 p.m. – 1 p.m.
“THE ROAD TO THE SUPER BOWL”

1 p.m. – 6 p.m.
SUPER BOWL XLIII PRE-GAME SHOW
Commentators:  Bob Costas, Cris Collinsworth, Keith Olbermann, Dan Patrick, Jerome Bettis, Tiki Barber, Peter King, Matt Millen

6 p.m. – 10:30 p.m.
SUPERBOWL XLIII
Commentators:  Al Michaels, John Madden, Andrea Kremer, Alex Flanagan